000 00463nam a2200157Ia 4500
020 _a8170999014
082 _a302.2345
_bNET
100 _aNeeru Kapoor
_960948
245 _aTelevision advertising and consumer response
_b:childern buying behaviour
_cNeeru Kapoor
260 _aNew Delhi
_bMittal Publications
_c2003.
300 _bxiv,226p
500 _aIncludes bibliography and index
546 _aeng
650 _aTelevision advertising
_960761
942 _cBK
999 _c26126
_d26126