| 000 | 00703nam a2200229Ia 4500 | ||
|---|---|---|---|
| 020 | _a007470835x | ||
| 082 |
_a658.800994 _bBAS |
||
| 100 |
_aQuester, Pascale G. _9124846 |
||
| 245 |
_aBasic marketing _b: a managerial perspective _cPascale G. Quester... et. al |
||
| 250 | _a3rd ed. | ||
| 260 |
_aBejing _bMcGraw-Hill, _c2001 |
||
| 300 | _axvi,743p. | ||
| 500 | _aPB | ||
| 504 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing-New Zeland _9124847 |
||
| 650 |
_aMarketing-Australia _9124826 |
||
| 700 |
_aMcGuiggan, Robyn L. (jt. auth) _9124848 |
||
| 700 |
_aMcCarthy, E. Jerome (jt. auth) _9124231 |
||
| 700 |
_aPerreault, William D. (jt. auth) _9124849 |
||
| 942 | _cBK | ||
| 999 |
_c26160 _d26160 |
||