| 000 | 00460nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a0333987896 | ||
| 082 |
_a658.8 _bLAM |
||
| 100 |
_aLancaster, Geoff _9124630 |
||
| 245 |
_aMarketing _cGeoff Lancaster and Paul Reynolds |
||
| 260 |
_aNew York: _bPalgrave MacMillan, _c2004 |
||
| 300 | _bxii,434p | ||
| 500 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing _9124631 |
||
| 700 |
_aReynolds, Paul (jt. auth) _9124632 |
||
| 942 | _cBK | ||
| 999 |
_c26301 _d26301 |
||