000 00420nam a2200157Ia 4500
020 _a8120325982
082 _a658.8
_bSRS
100 _aSrinivasan, R.
_916500
245 _aServices marketing
_b: the Indian context
_cR. Srinivasan
260 _aNew Delhi:
_bPrentice-Hall,
_c2004.
300 _axvi, 243p.
500 _aIncludes bibliography and index
546 _aeng
650 _aMarketing
_9124487
942 _cBK
_01
999 _c26303
_d26303