| 000 | 00599nam a2200193Ia 4500 | ||
|---|---|---|---|
| 020 | _a0-07-286370-6 | ||
| 082 |
_a658.8 _bMAR |
||
| 100 |
_aMullins, John W _9125423 |
||
| 245 |
_aMarketing management _b: a strategic decision-making approach _cJohn W. Mullins, Orville C. Walker Jr, Harper W. Boyd Jr and Jean-Claude Larreche |
||
| 250 | _a5th | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c2005. |
||
| 300 | _axxiv,520p | ||
| 500 | _aInclude index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing-Management _9125424 |
||
| 700 |
_aBoyd, Harper W _998814 |
||
| 700 |
_aWalker, Orville C _9123976 |
||
| 942 | _cBK | ||
| 999 |
_c26479 _d26479 |
||