| 000 | 00476 a2200157 4500 | ||
|---|---|---|---|
| 020 | _a81203-27446 | ||
| 082 |
_a658.83 _bMAM |
||
| 100 |
_aMalhotra, Naresh K. _9127371 |
||
| 245 |
_aMarketing research _b: an applied orientation _cNaresh K. Malhotra |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi: _bPrentice-Hall, _c2004. |
||
| 300 | _axixx, 713+36p. | ||
| 500 | _aIncludes bibliographical refrences and index | ||
| 650 |
_aMarketing research-Methodology _9124111 |
||
| 942 | _cBK | ||
| 999 |
_c26487 _d26487 |
||