| 000 | 00558nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a812032739X | ||
| 082 |
_a659.1 _bADV |
||
| 100 |
_aStafford, Marla R. _9124190 |
||
| 245 |
_aAdvertising, promotion and new media _cedited by Marla R. Stafford and Ronald J. Faber |
||
| 260 |
_aDelhi: _bPrintice-Hall, _c2005. |
||
| 300 | _aix, 380p. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising _9169260 |
||
| 700 |
_aFaber, ronald J.(ed.) _9169261 |
||
| 700 |
_aStafford, Marla R. (ed.) _9169262 |
||
| 942 | _cBK | ||
| 999 |
_c27656 _d27656 |
||