000 00378nam a2200157Ia 4500
020 _a0673159256
082 _a658.8
_bMUM
100 _aMurphy, Patrick E.
_9124315
245 _aMarketing
260 _aLondon:
_bScott Foreman,
_c1985.
300 _bxvi,654p.: ill.
500 _aIncludes bibliograohy and index
546 _aeng
650 _aMarketing
_9176238
942 _cBK
999 _c27741
_d27741