| 000 | 00596 a2200205 4500 | ||
|---|---|---|---|
| 020 | _a0256031835 | ||
| 082 |
_a658.835 _bBOM |
||
| 100 |
_aBoyd, Harper W. _998814 |
||
| 245 |
_aMarketing research _b: text and cases _cHarper W. Boyd, Ralph Westfall and Stanley F. Stasch |
||
| 250 | _a6th ed. | ||
| 260 |
_aHomewood, Illinoise: _bIrwin, _c1985. |
||
| 300 | _axv, 836p. | ||
| 500 | _aHB | ||
| 504 | _aIncludes index | ||
| 546 | _aEng | ||
| 650 |
_aMarketing research _9142625 |
||
| 700 |
_aWestfall, Ralph (jt. auth) _9142626 |
||
| 700 |
_aStasch, Stanley F. (jt. auth) _9142627 |
||
| 942 | _cBK | ||
| 999 |
_c27742 _d27742 |
||