| 000 | 00618nam a2200205Ia 4500 | ||
|---|---|---|---|
| 020 | _a0024217603 | ||
| 082 |
_a658.835 _bTUM |
||
| 100 |
_aTull, Donald S. _9140050 |
||
| 245 |
_aMarketing research _b: measurement and method; a text with cases _cDonald S. Tull and Del I. Hawkins |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew York: _bMacmillan, _c1980. |
||
| 300 | _axvii,796p. | ||
| 500 | _ahb | ||
| 504 | _aIncludes bibliography and index | ||
| 546 | _aEng | ||
| 650 |
_aMarketing research _9140051 |
||
| 650 |
_aMarketing research-Case studies _9119964 |
||
| 700 |
_aHawkins, Del L. (jt. auth) _9119965 |
||
| 942 | _cBK | ||
| 999 |
_c27780 _d27780 |
||