| 000 | 00489nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a8178292173 | ||
| 082 |
_a659.1 _bTIU |
||
| 100 |
_aTiwari, Sanjay _9124296 |
||
| 245 |
_aThe (un) common sense of advertising _b: getting the basics right _cSanjay Tiwari |
||
| 260 |
_aNew Delhi: _bResponse Books, _c2003. |
||
| 300 | _a322p. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising _9160674 |
||
| 650 |
_aMarketing _9160675 |
||
| 942 | _cBK | ||
| 999 |
_c30997 _d30997 |
||