| 000 | 00435 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a9780072964721 | ||
| 082 |
_a659.1 _bARC |
||
| 100 |
_aArens, William F. _9124074 |
||
| 245 |
_aContemporary advertising _cWilliam F. Arens |
||
| 250 | _a10th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill, _c2006. |
||
| 300 | _axli, 696p. | ||
| 500 | _aHB | ||
| 504 | _aIncludes index | ||
| 546 | _aEng | ||
| 650 |
_aAdvertising _9170706 |
||
| 942 | _cBK | ||
| 999 |
_c31226 _d31226 |
||