| 000 | 00581nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0072536764 | ||
| 082 |
_a659.1 _bBEA |
||
| 100 |
_aBelch, George E _9173058 |
||
| 245 |
_aAdvertising and promotion _b: an integrated marketing communications perspective _cGeorge E. Belch and Michael A. Belch |
||
| 250 | _a6th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill, _c2004. |
||
| 300 | _aVarious pages | ||
| 500 | _aIncludes bibliographical references and index | ||
| 546 | _aeng | ||
| 650 |
_aCommunication in marketing _914486 |
||
| 700 |
_aBelch Michael (jt.auth) _9173059 |
||
| 942 | _cBK | ||
| 999 |
_c31389 _d31389 |
||