000 00436nam a2200169Ia 4500
020 _a0074708589
082 _a658.8007
_bRIM
100 _aRix, Peter
_9124719
245 _aMarketing
_b: a practical approach
_cPeter Rix
250 _a4th ed.
260 _aBeijing:
_bMcGraw-Hill,
_c2003
300 _axiv, 569p.
500 _aIncludes index
546 _aeng
650 _aMarketing-Study and teaching (Higher)
_9124720
942 _cBK
999 _c31442
_d31442