| 000 | 00594nam a2200205Ia 4500 | ||
|---|---|---|---|
| 020 | _a0073656453 | ||
| 082 |
_a658.8 _bMAR |
||
| 100 |
_aBerkowitz, Eric N. _94085 |
||
| 245 |
_aMarketing _c Eric N. Berkowitz [et.all] |
||
| 250 | _a6th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill, _c2000. |
||
| 300 | _bxxxii, 736p. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 546 | _aEng | ||
| 650 |
_aMarketing _9163932 |
||
| 700 |
_aKerin, Roger A. (jt.auth) _9162819 |
||
| 700 |
_aHartley, Steven W. (jt.auth) _9162820 |
||
| 700 |
_aRudelius, Willian (jt.auth) _9162821 |
||
| 942 | _cBK | ||
| 999 |
_c31444 _d31444 |
||