000 00584 a2200205 4500
020 _a0030211093
082 _a658.8
_bMAR
100 _aCzinkota, Michael R.
_9161484
245 _aMarketing best practice
_c[et.all]
260 _aFort Worth:
_bThe Dryden,
_c2000.
300 _bxxvii, 657p.
500 _aIncludes index
546 _aEng
650 _aMarketing
_9162886
700 _aDickson, Peter R. (jt.auth)
_9162887
700 _aGriffin, Abbie (jt.auth)
_9162888
700 _aDunne. Patrick (jt.auth)
_9162889
700 _aGriffin, Abbie (jt.auth)
_9162890
942 _cBK
999 _c31445
_d31445