| 000 | 00512nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a0071106278 | ||
| 082 |
_a659.1 _bARE |
||
| 100 |
_aArens, William F. _9124074 |
||
| 245 |
_aEssentials of contemporary advertising _cWilliam F. Arens and David H. Schaefer |
||
| 260 |
_aBoston: _bMcGraw-Hill, _c2007. |
||
| 300 | _axxviii, 558p. | ||
| 500 | _aIncludes bibliographical references and index | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising _9164279 |
||
| 700 |
_aSchaefer, David H. (jt. auth) _9124076 |
||
| 942 | _cBK | ||
| 999 |
_c32102 _d32102 |
||