000			01613 a2200241 4500
020			_a2880467659
020			_a9782880467654
082	0	4	_a005 _bSLM
100	1		_aSlocombe, Mike. _911559
245	1	0	_aMax hits _b: building and promoting successful websites _cMike Slocombe
260			_aMies: _bRotoVision, _c2003.
300			_a160 p. ;
500			_aPB
520			_aWith the emphasis firmly on creativity and individualism, Max Hits aims to encourage readers to be experimental and bold in order to produce an original and compelling website that will keep visitors coming back for more. Debunking many of the myths and obstacles surrounding web design, Max Hits proves that you don?t need big budgets or the latest technology to produce a successful site. Readers can discover how to benefit from research and planning, and learn the practical processes of design, navigation and content management. Key issues such as accessibility, usability and information architecture are discussed and analyzed with case studies and examples. But successful web sites aren?t just built: they have to be actively promoted and marketed. Max Hits shows you how to construct and deliver an effective on-line marketing strategy, how to provide "sticky" content, and how to bump your site up the search engine rankings.
650		4	_aInternet _9181403
650		4	_aWorld Wide Web (WWW) _911561
650		4	_aWeb sites - Design _9181404
650		4	_aComputers _9181405
650		4	_aInternet - Web Site Design _911567
650		4	_aNetworking - General. _9181406
650		4	_aComputing: General _9540
942			_cBK
999			_c32904 _d32904