000 00490nam a2200169Ia 4500
005 20250829161028.0
020 _a0256029369
082 _a658.8
_bCRS
100 _aCravens, David W.
_998603
245 _aStrategic marketing cases and applications
_cDavid W. Cravens and Charles W. Lamp, Jr.
260 _aHomewood:
_bIrwin,
_c1983.
300 _axix, 648p.
546 _aEng
650 _aMarketing-Decision making
_9176383
700 _aLamp, W. Charles (jt. auth)
_9176384
942 _cBK
999 _c36644
_d36644