000 00677 a2200181 4500
020 _a0415093953
082 0 4 _a658.8
_bCOM
245 0 0 _aCompanion encyclopedia of marketing
_cEdited by: Michael J. Baker
260 _aLondon :
_bRoutledge,
_c1995.
300 _axxxiii, 1061p.
490 1 _aRoutledge companion encyclopaedias.
500 _aHB
520 _aMany facets and aspects of the subject of marketing are examined and explored in over fifty separately-authored articles. Invaluable reference tool for professionals, students and teachers.
546 _aEng
650 4 _aMarketing-Encyclopedias
_949440
700 1 _aBaker, Michael J.(ed.)
_9244571
942 _cREF
999 _c42313
_d42313