000 00392nam a2200157Ia 4500
005 20250829161744.0
020 _a0673159256
082 _a658.8
_bMUM
100 _aMurphy, Patrick E.
_9124315
245 _aMarketing
_cPatrick E. Murphy,
260 _aLondon:
_bScott Foreman,
_c1985.
300 _axvi,654p.: ill
500 _aIncludes bibliograohy and index
546 _aeng
942 _cBK
999 _c44815
_d44815