| 000 | 00611nam a2200205Ia 4500 | ||
|---|---|---|---|
| 020 | _a0071146679 | ||
| 082 |
_a659.1 _bROA |
||
| 100 |
_aRossiter, John R. _9123936 |
||
| 245 |
_aAdvertising communications & promotion management _cJohn R.Rossiter and Larry Percy |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew York: _bIrwin/McGraw-Hill, _c1997. |
||
| 300 | _axvi, 640p. | ||
| 500 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising _9159340 |
||
| 650 |
_aCommunication marketing _9159341 |
||
| 650 |
_asales promotion _9159342 |
||
| 700 |
_aPercy, Larry (jt. auth) _9159343 |
||
| 942 | _cBK | ||
| 999 |
_c4530 _d4530 |
||