| 000 | 00520nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20250829161821.0 | ||
| 020 | _a0256037132 | ||
| 082 |
_a659.1 _bQUC |
||
| 100 |
_aQuelch, John A. _9124107 |
||
| 245 |
_aCases in advertising and promotion management _cJohn A. Quelch |
||
| 250 | _a2nd ed. | ||
| 260 |
_aPlano, Texas: _bBusiness Publication, _c1987. |
||
| 300 | _axv, 759p | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aPromotion _9164492 |
||
| 700 |
_aFarris, Paul W. (jt. auth) _9164493 |
||
| 942 | _cBK | ||
| 999 |
_c45904 _d45904 |
||