000 00401nam a2200145Ia 4500
005 20250829161829.0
082 _a659.132
_bPAM
100 _aParker, Robert B.
_9124786
245 _aMature advertising
_b: a handbook of effecttiveness in print
_cRobert B. Parker,
260 _aReading, Mass:
_bAddison-Wesley,
_c1981.
300 _a182p
546 _aeng
650 _aAdvertising
_9124787
942 _cBK
999 _c46125
_d46125