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082	0	4	_a808.066302 _bMUI
100	1		_a Musburger, Robert B _9129582
245	1	3	_aAn introduction to writing for electronic media _b: scriptwriting essentials across the genres / _cRobert B. Musburger
260			_aAmsterdam: _bFocal Press, _c2007.
300			_axiv, 341p.
500			_aPB
520			_a"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University *Provides you with an overview of the different types of media they might write for *Sample scripts illustrate the various approaches to conveying information *Outlines the key skills needed for a successful media writing career.
546			_aEng
650		4	_aMass media - Authorship. _958497
942			_cBK
999			_c47651 _d47651