000			02476 a2200313 4500
020			_a0805820183
020			_a9780805820188
082	0	4	_a302.23014 _bRIA
100	1		_aRiffe, Daniel _960720
245	1	0	_aAnalyzing media messages _b:using quantitative content analysis in research _cDaniel Riffe, Stephen Lacy and Frederick G. Fico
260			_aNew Jersey: _bLawrence Erlbaum, _c1998.
300			_ax, 224p.
490	1		_aLea's communication series.
500			_aInclude Index
520			_aThis is the first complete text on quantitative content analysis since Krippendorf's Content Analysis (1981). Analyzing Media Messages incorporates content analysis research since 1981, including a series of sampling studies conducted by the authors. As it has evolved, the field of communication research has seen a variety of theoretical perspectives that influence how scholars define research questions and the methods they use to answer those questions. The focus of their research has often been communication content. Scholars have examined content because it is often assumed to be the cause of particular effects, and because it reflects the antecedent context or process of its production. Content analysis has been used in mass communication and in other fields to describe content and to test theory-derived hypotheses. The variety of applications may be limited only by the analyst's imagination, theory, and resources, as is shown in examples throughout this book. Rich with examples of recent and classic applications, this volume is designed to serve as a primer in the technique of systematic, quantitative analysis of communication content. It explains solutions to practical problems confronted by the content analysts, and also examines the role of computers in content analysis. The text is written so that students can readily understand and apply this method.
546			_aEng
650		4	_aContent analysis (Communication) _93607
650		4	_aMass Media-Research-Methodology _9174205
650		4	_aMass media-Statistical Methods _9174206
650		4	_aSociology & Anthropology _9174207
650		4	_aCommunication Research. _9174208
650		4	_aMass Communication. _9174209
650		4	_aSocial research & statistics. _9296
650		4	_aStatistical methods. _9174210
650		4	_aSocial Science / Media Studies. _912491
700	1		_aLacy, Stephen (jt. auth) _9174211
700	1		_aFico, Frederick G. (jt. auth) _9174212
942			_cBK
999			_c48676 _d48676