000			02836 a2200241 4500
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082	0	4	_a384.55095 _bTHT
100	1		_aThomas, Amos Owen. _92117
245	1	0	_aTransnational media and contoured markets: _bredefining asian television and advertising _cAmos Owen Thomas.
260			_aNew Delhi _bSage Publications Pvt. Ltd, _c2007.
300			_a266 p. ;
500			_aPaperback.
520			_a"A well-documented model of the mosaic of factors shaping the applications and implications of transnational satellite television in Asia. His survey of the very extensive literature relevant to the issue is comprehensive, systematic and perceptive." William H. Melody, Delft University of Technology "Both the macro and micro contexts of this important global phenomenon are captured in a highly comprehensible manner with well-constructed arguments and evidence to back them up." Arvind Singhal, Professor and Presidential Research Scholar, Ohio University    At the beginning of the 21st century, media and communications technologies are converging at an unprecedented pace worldwide. In a post Cold War world increasingly polarizing into information-rich and information-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on globalization. This book brings an interdisciplinary perspective to bear on an understanding of the transformation of the media and advertising industries in Asia since the early 1990s. Analyzing change in regional markets in South, South-East, and North-East Asia, and using case studies of television channels such as StarTV, the author argues that the globalization of the media and advertising industries in developing countries can only be understood within the larger context of economic, political, social, and cultural processes in regions, nation-states, and transborder ethnic communities. Additionally, this book highlights the socio-ethical consequences of media globalization for the developing world, as well as for the media and cultural industries. A recurrent theme is 'glocalization' globalization via local contextualization which makes transnational media in Asia a synergistic blend of East and West. A companion volume to Imagi-Nations and Borderless Television: Media, Culture and Politics Across Asia (Sage 2005) by the same author, this transnational and interdisciplinary book will be welcomed by a broad readership ranging from communication and media studies to multinational business, policy makers and NGOs.
650		4	_aMedia studies. _92118
650		4	_aLanguage Arts & Disciplines. _93803
650		4	_aSociology. _93804
650		4	_aTelevision Asia _92121
650		4	_aAsia. _93805
650		4	_aDigital media. _93806
700			_aAmos Owen Thomas _92124
942			_cBK
999			_c50466 _d50466