000 00560nam a22001817a 4500
005 20250829163143.0
020 _a9781119217138
082 _a658.802
_bMCM
100 _aMcDonald, Malcolm
_9139903
245 _aMarketing Plans
_b:how to prepare them, how to profit from them
_c/Malcolm McDonald and Hugh Wilson
250 _a2nd ed.
260 _aLondon:
_bTaylor & Francis,
_c2016.
300 _axiv, 624p.
650 _aMarketing - Management
_9139904
650 _aMarketing - Planning
_9124261
700 _aHugh Wilson (jt. auth.)
_9139905
942 _cBK
999 _c51237
_d51237