000 00541 a2200193 4500
005 20250829163354.0
020 _a047158603X
082 _a658.8
_bDAB
100 _aDalrymple, Douglas J.
_9117445
245 _aBasic marketing management
_cDouglas J. Dalrymple and Leonard J. Parsons
260 _aNew York:
_bJohn Wiley & Sons,
_c1995.
300 _bxii, 457p.
500 _aPB
504 _aIncludes index
546 _aEng
650 _aMarketing-Management
_9194946
700 _aParsons, Leonard J. (jt. auth)
_9124039
942 _cBK
999 _c55065
_d55065