000 00438 a2200169 4500
020 _a8131709965
082 _a659.1
_bCLI
100 _aClow, Kenneth E.
_9123985
245 _aIntegrated advertising, promotion, and marketing communications
_cKenneth E. Clow
250 _a3rd ed.
260 _aDelhi:
_bDorling Kindersley,
_c2007.
300 _a537p.
500 _aPB
546 _aEng
650 _aAdvertising
_9164829
942 _cBK
999 _c55351
_d55351