000 00374nam a2200145Ia 4500
005 20250829163458.0
082 _a658.83
_bMCM
100 _aMcGown, K. L.
_9204464
245 _aMarketing research
_b:text and cases
_cK. L. McGown,
260 _aCambridge:
_bMa. Winthrop,
_c1979.
300 _b432p
546 _aeng
650 _aMarketing-case studies
_9204465
942 _cBK
999 _c56853
_d56853