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_a658.83 _bMCM |
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_aMcGown, K. L. _9204464 |
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_aMarketing research _b:text and cases _cK. L. McGown, |
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_aCambridge: _bMa. Winthrop, _c1979. |
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| 300 | _b432p | ||
| 546 | _aeng | ||
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_aMarketing-case studies _9204465 |
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_c56853 _d56853 |
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