000 00478nam a2200169Ia 4500
005 20250829164459.0
082 _a658.8
_bPRM
100 _aPride, William M.
_9199160
245 _aMarketing
_b: basic concept and decision
_cWilliam M.Pride, O. C. Ferrell
260 _aBoston:
_bHoughton Mifflin,
_c1977.
300 _b766p.
500 _aIncludes index
546 _aeng
650 _aMarketing management
_9199161
700 _aFerrell, O. C. (jt.auth)
_9199162
942 _cBK
999 _c57227
_d57227