000 00410nam a2200157Ia 4500
005 20250829164505.0
082 _a658.8
_bMCB
100 _aMcCarthy, E. Jerome
_9199738
245 _aBasic marketing
_b: a managerial approach
_cE. Jerome McCarthy
250 _a4th ed.
260 _aHomewood, Illinois:
_bRichard D. Irwin,
_c1975.
300 _b694p.
500 _aIncludes index
546 _aeng
942 _cBK
999 _c57399
_d57399