000 | 00494nam a2200169Ia 4500 | ||
---|---|---|---|
020 | _a0750643811 | ||
082 |
_a658.8 _bLAM |
||
100 |
_aLancaster, Geoff _9124633 |
||
245 |
_aMarketing _b: the one-semester introduction _cGeoff Lancaster and Paul Reynolds |
||
260 |
_aOxford: _bButterworth Heinemann, _c2002. |
||
300 | _bv, 436p. | ||
500 | _aIncludes bibliography and index | ||
546 | _aeng | ||
650 |
_aMarketing _9124634 |
||
700 |
_aReynolds, Paul (jt. auth). _9124635 |
||
942 | _cBK | ||
999 |
_c5945 _d5945 |