000 00494nam a2200169Ia 4500
020 _a0750643811
082 _a658.8
_bLAM
100 _aLancaster, Geoff
_9124633
245 _aMarketing
_b: the one-semester introduction
_cGeoff Lancaster and Paul Reynolds
260 _aOxford:
_bButterworth Heinemann,
_c2002.
300 _bv, 436p.
500 _aIncludes bibliography and index
546 _aeng
650 _aMarketing
_9124634
700 _aReynolds, Paul (jt. auth).
_9124635
942 _cBK
999 _c5945
_d5945