000			01863 a2200193 4500
020			_a0415482046
082	0	4	_a302.23 _bJEM
100	1		_aJensen, Klaus Bruhn _9185156
245	1	0	_aMedia convergence _b: the three degrees of network, mass and interpersonal communication _cKlaus Bruhn Jensen
260			_aNew York : _bRoutledge, _c2010.
300			_a195 p.
500			_aPB
520			_aThe development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these ‘new’ media in a comparative perspective together with ‘old’ mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media?　　 Media Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many. Features include: case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political action diagrams, figures, and tables summarizing key concepts beyond standard ‘models of communication’ systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.
546			_aEng
650			_aCommunication-Technological innovations _959535
650			_aDigital media _9185157
650			_aCommunication models _959537
942			_cBK
999			_c59924 _d59924