000			01490 a2200169 4500
020			_a0805863214
082	0	4	_a175 _bBIM
100	1		_aBivins, Thomas _937454
245	1	0	_aMixed media _b: moral distinctions in advertising, public relations, and journalism _cThomas Bivins
250			_a2nd ed.
260			_aNew York : _bRoutledge, _c2009.
300			_a312 p.
520			_aMixed Media , Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to evaluate media behavior Media obligations Professional ethics Ethical theory and its application to the modern media Considerations of truth and harm New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.
546			_aEng
650			_aMass media- Moral and ethical aspects _937455
942			_cBK
999			_c59927 _d59927