| 000 | 00473 a2200169 4500 | ||
|---|---|---|---|
| 020 | _a9780415873543 | ||
| 082 |
_a659 _bKAM |
||
| 100 |
_aKatz, Helen _949216 |
||
| 245 |
_aThe Media Handbook _b: a complete guide to advertising media selection,planning, research and buying _cHelen Katz |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew York: _bRoutledge, _c2010. |
||
| 300 | _a212p. | ||
| 500 | _aPB | ||
| 546 | _aEng | ||
| 650 |
_aAdvertising media planning _950144 |
||
| 942 | _cREF | ||
| 999 |
_c59960 _d59960 |
||