000 00540 a2200157 4500
020 _a0072864710 (paperback)
020 _a9780072864717 (paperback)
082 _a658.8
_bPEA
100 1 _aJr., E. Jerome McCarthy William D. Perre.
_9161392
245 1 0 _aApplications in basic marketing :
_bclippings from the popular business press 2005-2006 edition /
_cE. Jerome McCarthy William D. Perre Jr.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_c2005.
300 _a215 p. ;
520 _aPaperback.
650 _aMarketing
_9261708
942 _cBK
999 _c62693
_d62693