000			02820 a2200205 4500
020			_a9780415881548
082			_a174.907 _bBLD
100	1		_aBlack, Jay _99654
245	1	0	_aDoing ethics in media _b: theories and practical applications _cJay Black
260			_aNew York _bRoutledge _c2011
300			_axiv,456p.
500			_aPB
520			_aDoing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment. The 13-chapter text is organized around six decision-making questions— the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask: • What’s your problem? • Why not follow the rules? • Who wins, who loses? • What’s it worth? • Who’s whispering in your ear? • How’s your decision going to look? As they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment. Other distinctive features include: • Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty. • A user-friendly approach that challenges students to think for themselves rather than imposing answers on them. • Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies. • A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor’s manual, sample syllabi and more. www.routledge.com/textbooks/black • A second website with continuously updated examples, case studies, and student writing – www.doingmediaethics.com. Doing Ethics in Media  is aimed at undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, a
546			_aEng
650			_aJournalistic ethics --United States --Handbooks, manuals, etc _99655
650			_aMass media --Moral and ethical aspects-United States-Handbooks, manuals, etc _99656
650			_aMass media --Moral and ethical aspects-Case studies-Handbooks, manuals, etc _99657
700			_aRoberts, Chris (jt.auth) _99658
942			_cREF
999			_c62842 _d62842