000 | 00399 a2200145 4500 | ||
---|---|---|---|
020 | _a9780470505748 | ||
082 |
_a658.8 _bKOG |
||
100 |
_aKotabe, Masaaki _9160967 |
||
245 |
_aGlobal marketing management _c Masaaki Kotabe and Kristiaan Helsen |
||
250 | _a5th ed. | ||
260 |
_aNew jersey: _bJohn Wiley & Sons, _c2011. |
||
300 | _a717p. | ||
650 |
_aMarketing-Management _9160968 |
||
942 | _cBK | ||
999 |
_c63428 _d63428 |