000 00399 a2200145 4500
020 _a9780470505748
082 _a658.8
_bKOG
100 _aKotabe, Masaaki
_9160967
245 _aGlobal marketing management
_c Masaaki Kotabe and Kristiaan Helsen
250 _a5th ed.
260 _aNew jersey:
_bJohn Wiley & Sons,
_c2011.
300 _a717p.
650 _aMarketing-Management
_9160968
942 _cBK
999 _c63428
_d63428