| 000 | 00860 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a9780230203969 (paperback) | ||
| 082 |
_a381.0285 _bDAE |
||
| 100 | 1 |
_a Dann, Stephen _9162150 |
|
| 245 | 1 | 0 |
_aE-marketing _b: theory and application _cStephen Dann and Susan Dann |
| 260 |
_aNew York: _bPalgrave Macmillan, _c2011. |
||
| 300 | _axxii, 474 p. | ||
| 500 | _aHB | ||
| 520 | _aA�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more. | ||
| 546 | _aEng | ||
| 650 |
_aE-Marketing _9162550 |
||
| 700 | 1 |
_aDann, Susan (jt.auth) _9162551 |
|
| 942 | _cBK | ||
| 999 |
_c63511 _d63511 |
||