| 000 | 00527 a2200181 4500 | ||
|---|---|---|---|
| 020 | _a9780415856713 | ||
| 082 |
_a659 _bKAM |
||
| 100 |
_aKatz, Helen _949216 |
||
| 245 |
_aThe media handbook _b: a complete guide to advertising media selection, planning, research, and buying _cHelen Katz |
||
| 250 | _a5th ed. | ||
| 260 |
_aNew York: _bRoutledge, _c2014. |
||
| 300 | _axii, 232p. | ||
| 500 | _aPB | ||
| 546 | _aEng | ||
| 650 |
_aMass media and business _949217 |
||
| 650 |
_aAdvertising media planning _950144 |
||
| 942 | _cREF | ||
| 999 |
_c63565 _d63565 |
||