000 | 00582nam a22001817a 4500 | ||
---|---|---|---|
020 | _a9780415507714 | ||
082 |
_a658.802 _bMAR |
||
100 |
_aEagle, Lynne _9159423 |
||
245 |
_aMarketing communications _cLynne Eagle, Stephan Dahl Barbara Czarnecka and Jenny Lloyd |
||
260 |
_aNew York: _bRoutledge, _c2015. |
||
300 | _ax, 427p. | ||
650 |
_aCommunication in marketing _914486 |
||
650 |
_aAdvertising _9159424 |
||
700 |
_aDahl, Stephan (jt. auth ) _9159425 |
||
700 |
_aCzarnecka, Barbara (jt. auth ) _9159426 |
||
700 |
_aLloyd, Jenny (jt. auth ) _9159427 |
||
942 | _cBK | ||
999 |
_c64810 _d64810 |