000 00582nam a22001817a 4500
020 _a9780415507714
082 _a658.802
_bMAR
100 _aEagle, Lynne
_9159423
245 _aMarketing communications
_cLynne Eagle, Stephan Dahl Barbara Czarnecka and Jenny Lloyd
260 _aNew York:
_bRoutledge,
_c2015.
300 _ax, 427p.
650 _aCommunication in marketing
_914486
650 _aAdvertising
_9159424
700 _aDahl, Stephan (jt. auth )
_9159425
700 _aCzarnecka, Barbara (jt. auth )
_9159426
700 _aLloyd, Jenny (jt. auth )
_9159427
942 _cBK
999 _c64810
_d64810