| 000 | 00507nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0070489246 | ||
| 082 |
_a658.8 _bGUM |
||
| 100 |
_aGuiltinan, Joseph P. _998827 |
||
| 245 |
_aMarketing management _b: strategies and programs _cJoseph P. Guiltinan. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill, _c1985. |
||
| 300 | _axvi, 444p. | ||
| 500 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing-Management _9162391 |
||
| 700 |
_aPaul, Gordon W. _9123840 |
||
| 942 | _cBK | ||
| 999 |
_c6614 _d6614 |
||