000 00458 a2200157 4500
020 _a9781412999564
082 _a302.2301
_bANM
100 _aAnderson, James A.
_912294
245 _aMedia research methods.
_bunderstanding metric and interpretive approaches.
_cJames A Anderson.
260 _aLos Angeles:
_bSAGE,
_c2012.
300 _a438p;
500 _aPB
504 _aInclude index
650 _aMass media- Research - Methodology
_960159
942 _cBK
999 _c67239
_d67239