000 00395 a2200157 4500
020 _a0077094352
082 _a658.8
_bJOP
100 _aJobber, David
_9127387
245 _aPrinciples and practice of marketing
_cJobber, David
250 _a2nd ed.
260 _aLondon:
_bMcGraw-Hill,
_c1998.
300 _axviii, 711p.
500 _aIncludes index
650 _aMarketing
_9127388
942 _cBK
999 _c6750
_d6750