000 00398nam a22001337a 4500
020 _a9781138861268
082 _a659.1930223
_bRES
245 _aResearch in media promotion
_cedited by Susan Tyler Eastman
260 _aNew York:
_bRoutledge,
_c2015.
300 _axiii, 365p.
650 _aAdvertising-Television programs-United States
_973623
700 _aEastman, Susan Tyler
_94432
942 _cBK
999 _c68525
_d68525