| 000 | 00521nam a2200193Ia 4500 | ||
|---|---|---|---|
| 020 | _a025613412X | ||
| 082 |
_a659.1 _bARC |
||
| 100 |
_aArens, William F. _9124074 |
||
| 245 |
_aContemporary advertising _cWilliam F. Arens and Courtland L. Bovee |
||
| 250 | _a5th ed. | ||
| 260 |
_aIllinois: _bIRWIN, _c1982. |
||
| 300 | _axxx, 569p. | ||
| 500 | _aPB | ||
| 504 | _aIncludes bibliography and index | ||
| 546 | _aEng | ||
| 650 |
_aAdvertising _9169130 |
||
| 700 |
_aBovee, Courtland L. (jt. auth) _9124081 |
||
| 942 | _cBK | ||
| 999 |
_c6955 _d6955 |
||