000 00385 a2200145 4500
020 _a0-256-08398-3
082 _a658.8
_bMCB
100 _aMcCarthy, E. Jerome
_998826
245 _aBasic marketing: A managerial approach
_ba managerial approach
250 _a10th
260 _aHomewood, Illinois
_bRichard D. Irwin
_c1990
300 _b734p.
500 _aIncludes index
942 _cBK
999 _c71489
_d71489