000 00379 a2200145 4500
020 _a0135579279
082 _bKOM
_a658 KOM
100 _aKotler, Philip.
_931965
245 _aMarketing management
_b: analysis, planning, and control
_cPhilip Kotler
250 _a5th
260 _aLondon:
_bPrentice-Hall,
_c1984
300 _a794 p.
650 _aManagement
_998864
942 _cBK
999 _c71516
_d71516